Pricing your first hundred units without guessing

New resellers usually price off the unit cost and are surprised when the profit disappears. The fix is to price off landed cost, not invoice cost.

Landed cost is your unit price plus inbound shipping, plus any customs or handling, divided by the units that arrive sellable. If ten of a hundred units arrive unsellable, your real cost per unit is roughly eleven percent higher than the invoice says.

From there, subtract the platform's cut, your outbound shipping and an allowance for returns before you decide the margin is good. A listing that looks like a forty percent margin often lands nearer twenty once every line is counted.

Set your floor price first — the number below which you will not sell — and let promotions move down toward it rather than starting at the floor and hoping volume saves you.

Re-run the math every time a supplier changes their minimum or their freight. Sourcing is not a one-time decision; it is a number you maintain.